warning:
Every single one of these clients got something custom built for them. Not a template. Not my aesthetic. Theirs.
Proceed accordingly.
Flirty + Unhinged
Etsy had her trapped and blending in with every other book sprayer. Now she's got a brand (and a voice) that's unmistakably hers.
01
Sprayed Your Pages
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She Escaped etsy
Courtney came to me drowning in Etsy fees and wanting her own brand. She was thinking minimal, simple, black and white... you know, " modern professional " vibes.
Then she sent me a photo shoot pic. Her, on the bed, legs up in the air crossed, holding a book like it's the sexiest thing in the world (yep a free foot pic) 👀
That's when I knew we weren't doing minimal!!
I convinced her to add a pop of purple (she loves it now), and the spicy copy got to match her actual personality - playful, a little cheeky, nothing like the buttoned-up version she thought she needed to be.
Just might be my favorite website copy thus far!
Brotherhood (with beer)
They could've looked like every other bagpipe band. Instead, they got a site that admits there's beer on the drums.
Local 935 Pipes & Drums
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02
They Could've Been Boring (They Weren't)
A firefighter bagpipe band that had literally nothing online and definitely didn't want another boring "here's when we play at funerals" website.
So I got to know every single member and wrote hilarious bios for each one. There's even one guy who missed photo day, so we made him slowly enter the screen "late" with animation because... of course we did.
But here's the thing - we also honor their fallen respectfully. Because you can be funny AND take the serious stuff seriously. They're not mutually exclusive.
We still laugh about their bios.
Calm Healing (not clinical)
PT sites are cold as hell (?) Hers is not. Fells like a breath of fresh air when you land here.
03
Throughline Wellness Studio
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Medical Jargon? Nope.
Dr. Parkar is a PT, but nothing about her practice is your typical cold clinical waiting room. She does somatic, integrative work - the kind where people actually need to feel safe, not like they're in a doctor's office.
So professional, sure. But cozy. Warm. Inviting.
Throughline comes from the concept of a journey, so we ran with it - literal lines throughout the design, slow-moving photos that actually tell the story instead of just sitting there looking pretty.
Oh, and I didn't just hand her a website and peace out. I integrated her whole booking system so clients can schedule without the nightmare of email ping-pong.
Because a gorgeous site that doesn't actually help you run your business? Not on my watch!
04
Elegant but Genuine
Most realtors slap their headshot on the broker's template and call it a day. Heidi's a boss and leading the way!
Heidi Gostanian Realty
Read Google Reviews if you need more proof.....
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She broke the template
Heidi showed up with a realtor template that was doing her zero favors. Masculine. Sharp angles. The kind of design that whispers "I picked this in 2015."
She knew exactly what she wanted. Feminine. Polished. The kind of pretty that makes you keep scrolling.
But templates don't just look wrong... they sound wrong. Her copy was the same generic "let me help you find your dream home" stuff you've read on a thousand other realtor sites.
So I stalked her Instagram watching how she actually talks to her people. Then we rewrote the whole thing to sound like her — not like a realtor performing professionalism.
Oh yeah... we added her realtor tools and her CRMLS search engine to her very own site! Like a boss!
Finally READY TO BRAG ABOUT YOUR WEBSITE
You're literally the only badass still sending typo'd links on purpose. We're fixing that.
FIX IT.
